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15 Dec 2009 13:27:26
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P5 Market segmentation: is separating a market into separate groups of potential customers who share common characteristics and interests and who are likely to be attracted to particular products or services. Market segmentation is also separating the customers into different groups, and sometimes can split up into different age groups because different age customers are interested in different things from the business. Segmentation allows you to have different customers in different groups. first direct do segment some of their customer in some areas such as the age of the customer and through the income that customer earns, age might ammter...
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