Relationship marketing: concept, lifetime customer
Relationship Marketing involves using methods and skills to make a long term relationship with customers in order to retain them. The business keeps a relationship with its customers so they can have a long lasting relationship through out the customers life, relationship marketing really helps the business because the business can get more customers and persuade their customers. An organisation must exceed customer satisfaction in order to retain them and develop a healthy relationship with their customers.

first doesnt really link to relationship marketing beacuse i think first direct is not really intrested in customer life and go in depths lifetime relation with them because everything done by the busineess is done through telephone and internet they dont really get the chance to go to their established banking place and get to talk to them in reality, first direct might convience customer or persuade them to join their business through their price offer or their liability etc but not through relations.

Comments

[ebitnow.com]

Good linking to FD!